Strategi Pemasaran Agen PT Sun Life


 The purpose of this study is to analyze the marketing strategies used by insurance agents in finding Sun life accounts. This uses descriptive and qualitative methods which include observation, library science, documentation, data processing, presentation, reasoning. According survey, researchers follow a cycle plan, seek, approach, find, present facts, end objections specific address agent receiving payment. Insurance often refer customers, visit individuals, provide detailed explanations insights about insurance, excellent information service, customers with services retain improve their customers. Available anytime when you need assistance, any day or time.
 Keywords: strategy, agent, sunlife.